How do you attract new deposits when your peers are competing for the same good depositors?
You’ll hear top marketers from Deluxe and SunTrust discuss their thoughts about acquiring consumer and business checking accounts in the current economic and competitive environment.
They’ll touch on:
- The customer’s journey – How to make the consideration set
- Lead quality vs. quantity – Why you need both
- Channel mix – What you can learn from respondents
- Offers/Incentives – Why it often pays to focus on engagement first
- And more!