Low housing inventories, thin margins, stiff competition, economic fluctuations, and rigid underwriting requirements make the current market a tough one for mortgage lenders.
This presents an opportunity for you. Now is the ideal time to seize market share from your competitors. By laser-targeting the right borrowers when they’re house shopping, you’ll win business over lenders who haven’t adjusted their marketing to fit today’s challenging environment.
During this webinar, you’ll learn best practices and strategies for:
- Identifying qualified, in-the-market borrowers
- Testing and tweaking propensity models
- Following up on leads
- Achieving continuous performance improvement