Signals: The Marketing Evolution You Cannot Afford to Ignore [White Paper]

Resource Type
Featured, White Paper
Deluxe Marketing Solutions

Five Best Practices to Drive Stronger ROI and More Timely Offers to Consumers and Small Businesses

In financial services, it’s very tempting for marketers to think of their activities in terms of channels like search, display, direct mail, and email. At Deluxe, we see a more powerful prediction of behavior and common thread that ties these all together: Signals.

Consumers create signals when they make purchases and payments, search for things, click on ads, and take on new loans. Predictive, event-based and behavior-based signals allow you to better understand customers, their expectations, and their customer journey.