RE-ENGAGE EXISTING CUSTOMERS TO IMPROVE PROFITABILITY
For financial institutions, your existing customer base is one of your most valuable assets. Yet according to a Javelin study , as many as 25% to 35% of new accounts go dormant within the first 90 days. Without active engagement initiatives, today’s customers aren’t motivated to engage. Yet the same Javelin study shows that customer inactivity could cost you as much as $66 a year in empty maintenance costs. It’s critical for you to find ways to reactivate this audience, not just for the short term, but for the life of their relationship with your organization.