Re-Engagement

RETENTION ►   HOW IT WORKS ►

digital personalization

RE-ENGAGE EXISTING CUSTOMERS TO IMPROVE PROFITABILITY

For financial institutions, your existing customer base is one of your most valuable assets. Yet according to a Javelin study , as many as 25% to 35% of new accounts go dormant within the first 90 days. Without active engagement initiatives, today’s customers aren’t motivated to engage. Yet the same Javelin study shows that customer inactivity could cost you as much as $66 a year in empty maintenance costs. It’s critical for you to find ways to reactivate this audience, not just for the short term, but for the life of their relationship with your organization.

REWARDS ARE KEY TO PROFITABLE RE-ENGAGEMENT

Studies show that rewards are key to an active relationship. Customers place value on being incentivized for purchase behaviors and ongoing loyalty. And disengaged customers are more likely to re-engage when they can earn rewards.

66%

of consumers would increase their use of debit cards if they could earn rewards*

78%

of consumers would increase mobile usage if they received rewards points**

$212

is the average annual profit of an engaged customer***

DELUXE REWARDS IS YOUR RE-ENGAGEMENT STRATEGY

The Deluxe Rewards incentive-based engagement program gives you the opportunity to actively re-engage dormant customers and extend the most effective loyalty-building strategies to create longer-lasting, more profitable customer relationships. Leveraging our patented technology platform, full-service marketing agency, and breadth of product offerings, you can re-engage current customers with rewards and incentives that make them feel recognized and valued.

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