SMALL
BUSINESS
LENDING

Small businesses face many challenges. Yet most business owners say locating funding is their biggest one.1 The most common ways merchants deploy working capital are for inventory, marketing, hiring, paying their staff, and expansion or remodeling. Despite heavy competition from many different types of lenders, many small-business owners aren’t fully aware of the range of products or providers available or where to find them. Banks and lenders looking to lend money to small businesses need to be proactive to find success. To maximize their reach in this space, lenders should look to combine lead acquisition, demand generation marketing, and precision targeting and segmentation.

  The first component to a successful campaign is using the highest quality first- and third-party data to ensure you aren’t wasting time and money on prospects that are risky or not appropriate for your business. Once the right data sources and targeting are applied, these campaign lists should be combined with direct mail creative tailored for small businesses. Direct mail provides a strong foundation and the broadest reach as many data sources have incomplete, inaccurate, or unreliable data for small business contacts. Deluxe can help with this, whether it is supplying you with the most complete and accurate data or a premier, end-to-end campaign that includes data management, modeling, fulfillment and performance tracking and optimization.

ACQUIRE

ACQUIRE

Finding small businesses that need credit while mitigating risk can be challenging. Whether you need access to the best data in the market or a sophisticated, personalized marketing campaign, we’ll help you avoid costly, unqualified leads by engaging the right audience.

  • Data appends
  • Targeted audiences
  • Full-service direct mail campaigns

Grow

Grow

Existing customers are up to 14 times more likely to buy from you than prospects.2 Our solutions are designed to help you find opportunities to sell mortgages and other products to your existing customers.

  • Data appends
  • Targeted audiences
  • Full-service direct mail campaigns

THE DELUXE DIFFERENCE

THE RIGHT DATA

We work with the top data providers – including all three major credit bureaus – to provide the right data to target only qualified consumers using both prescreen and non-prescreen models.This precision minimizes customer acquisition costs and strengthens customer relationships.

PLATFORM ACCESS AND INTEGRATION

With secure, 24/7 access, our lightning-fast, cloud-based Intelidata Express platform seamlessly integrates with many leading CRM and marketing automation systems. The easy-to-use interface can save hours of time and research.

HUNDREDS OF TARGETING ATTRIBUTES

Improve timing, messaging, offers and channel selection by searching more than 98 million records, and refining your results with hundreds of attributes including geographic, demographic, credit, and behavioral attributes.

UNMATCHED EXPERIENCE

With decades of experience helping lenders build productive campaigns, we know the mortgage market. We work with 180 of the top 200 banks, more than 4 million small businesses, and many of the top non-bank lending organizations.

INDUSTRY-LEADING ANALYTICS

Our team of data scientists can segment your portfolio, analyze your current campaigns, build customized ranking algorithms, and run custom analytics. Or you can accelerate your current targeted marketing performance by leveraging one of our off-the-shelf insight models.

FAST AND FLEXIBLE

Designed to meet your unique needs and desired outcomes, our platform delivers lightning fast access to data with the fastest implementation times in the industry. You’ll be up and running faster and with less effort from your team. mprove timing, messaging, offers and channel selection by searching more than 98 million records, and refining your results with hundreds of attributes including geographic, demographic, credit, and behavioral attributes.

Contact Us

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