Mortgage
Customer
Acquisition

Standing out in today’s competitive mortgage market requires a different approach than lenders took even a few years ago. Personalization, enabled through data and analytics, is key to cutting through the clutter and maximizing your marketing spend. The best lenders move with precision and speed to locate and target consumers who are looking to buy a home, refinance their existing mortgage, or obtain a HELOC to consolidate debt or improve their home.

Deluxe Marketing Solutions gets it. We can help you find the right customers – before your competition reaches them – and deliver a tailored and engaging marketing message. We supply our clients with multisourced and curated data assets, data analytics (including custom and off-the-shelf models, advanced segmentation, insight scores, and more), and the proven strategies needed to locate and target the most highly qualified leads. This all means more satisfied and profitable customers for your company. We deliver a rare combination of data, analytics, and technology that will help you acquire the right customers as well as grow and retain your existing customers.

Acquire

Acquire

Customer acquisition is incredibly challenging. In the midst of a competitive mortgage marketplace, we’ll help you identify consumers who are a good fit for mortgages, second mortgages, cash-out refinances, HELOCs, and more.

Grow

Grow

Existing customers are up to 14 times more likely to buy from you than prospects.2 Our solutions are designed to help you find opportunities to sell mortgages and other products to your existing customers.

Retain

Retain

Reducing your customer defection rate by 5% can increase your profitability by 25–125%.3 We’ll help you maximize your investment in your existing customers, continue to meet their needs, and be a valuable long-term partner.

THE DELUXE DIFFERENCE

THE RIGHT DATA

We work with the top data providers – including all three major credit bureaus – to provide the right data to target only qualified consumers using both prescreen and non-prescreen models. This precision minimizes customer acquisition costs and strengthens customer relationships.

PLATFORM ACCESS AND INTEGRATION

With secure, 24/7 access, our lightning-fast, cloud-based Intelidata Express platform seamlessly integrates with many leading CRM and marketing automation systems. The easy-to-use interface can save hours of time and research.

HUNDREDS OF TARGETING ATTRIBUTES

Improve timing, messaging, offers and channel selection by searching more than 98 million records, and refining your results with hundreds of attributes including geographic, demographic, credit, and behavioral attributes.

UNMATCHED EXPERIENCE

With decades of experience helping lenders build productive campaigns, we know the mortgage market. We work with 180 of the top 200 banks, more than 4 million small businesses, and many of the top non-bank lending organizations.

INDUSTRY-LEADING ANALYTICS

Our team of data scientists can segment your portfolio, analyze your current campaigns, build customized ranking algorithms, and run custom analytics. Or you can accelerate your current targeted marketing performance by leveraging one of our off-the-shelf insight models.

CAMPAIGN STRATEGY AND EXECUTION

We offer a premium end-to-end, multichannel solution that includes data management, modeling, fulfillment and performance tracking and optimization.

FAST AND FLEXIBLE

Designed to meet your unique needs and desired outcomes, our platform delivers lightning fast access to data with the fastest implementation times in the industry. You’ll be up and running faster and with less effort from your team. improve timing, messaging, offers and channel selection by searching more than 98 million records, and refining your results with hundreds of attributes including geographic, demographic, credit, and behavioral attributes.

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