In-the-Market Alerts track consumer signals using inquiries from all three credit bureaus and other predictive data to find out if your current account holders are actively shopping for loans. This insight enables you to streamline your marketing efforts, improve your retention and boost the lifetime value of accounts.
Here’s how it works:
- Identifying consumer data – Upload the names and addresses of your current account holders, as well as any active or dormant leads of interest, onto our highly secure Intelidata Express [link] platform. We’ll start monitoring their activity right away.
- Tri-bureau trigger monitoring – We match inquiries from the credit bureaus you select to identify consumers who are currently shopping for a mortgage, HELOC, auto loan, personal loan or credit card.
- Prescreening and qualifying – Using more than 400 data attributes such as FICO® score, loan-to-value and outstanding balances, we determine borrowers’ creditworthiness based on your established prequalifying criteria for each loan type and customer segment.
- Returning prequalified leads – We send In-the-Market Alerts to you within 24 hours of the qualified borrower activity, so you can follow up fast. You can receive alerts via the Intelidata Express platform or have them sent directly to your CRM or marketing agency.
You can pay per consumer record with no commitment or contract, and you can choose In-theMarket Alerts as a stand-alone service or in conjunction with our full-service marketing support.