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Posts tagged with "Trigger-based segmentation"


Understanding the State of Audience Data for Marketers in 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? You’re not alone. Audience data is fundamentally changing the marketing landscape, but it’s still all brand new. Data analytic experts are in high demand because…

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Deluxe Exchange 2015 Day Two Recap

Deluxe Exchange was a huge hit in 2015,, you can read our day one recap here. Attendees left the absolutely stunning Phoenician Resort talking about how they were challenged to think a little differently about how they were doing things. The format for day two was a little different, but it kicked off in much the same way,…

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The Most Meaningful Ways to Segment Data

Several months ago, I blogged about the evolution of segmentation in financial institution marketing, but there’s more to say on the topic. Even the most superficial glance at the data available will convince you that the Don Draper-era approach to segmentation isn’t going to cut it in the 21st century. But what approach should you…

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