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Posts tagged with "online banking"


What’s Impacting CX in 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it. For Amazon, Netflix, Google, Facebook and others, CX is alpha and omega, front and center,…

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Beyond the Trends: What’s Really on the Horizon for Banks in 2016 and Beyond

As the first quarter of 2016 draws to a close, it’s a good time to look at what’s on the horizon for the rest of the year. The financial services pros at Mintel Compremedia, the world’s leading market intelligence agency, recently published their Financial Services Marketing Trends for 2016. I really enjoyed learning more about what the experts at…

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Talks with a Millennial: Why Do We Need Checks?

The majority of Millennials predict that within the next five years, the way they pay for things and access their money will change completely, and a new offering from a payments sector disruptor (such as Google, Amazon, PayPal or Apple) would be far more exciting to them than anything their banks have to offer. Those…

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Switching Perils May Block Engagement of New Account Holders Living Paycheck to Paycheck

When you’re living paycheck to paycheck do you dare risk the overdraft fees or late penalties that could come from switching banks if you don’t manage the transition perfectly? I believe many Americans are deciding the answer is “no” — and those risks are contributing to their decision to either stay with a bank where…

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Failure to Switch: Identifying When it all Goes Wrong

Failure to Launch, a funny movie starring Matthew McConaughey and Sarah Jessica Parker (along with a star studded supporting cast) casts an interesting similarity for financial institutions. McConaughey’s character, Tripp, suffers from failure to launch syndrome. After enabling him for years, his parents finally realize that they want their 35 year old son to move…

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Pre-emptive Advertising

There’s a method advertisers have used since at least the 1800s. It still works today. This method can separate your financial institution from your competitors in the minds of consumers in your market. The unfortunate fact most banks and credit unions face is how consumers consider their products and services. Most consumers feel all banks…

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Watch Your Language! Use Conversational Copy

Remember the old stereotype of the stuffy banker, probably holding a big cigar? Whether you’re a marketer at a bank or a credit union, that’s not the public image you want to project. Stuffy, formal language doesn’t help you avoid the image and it makes it seem you’re trying to hide something or make your…

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