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Posts tagged with "Marketing"

09/19/2019

The key to mortgage originations? Savvy marketing

We entered the summer in a surprise low-rate mortgage environment. But given the sudden and volatile path to where we are now, many lenders aren’t staffed to capitalize on a rate-and-term environment. Against this backdrop, lenders need tools to help them protect and grow their portfolio; maintain a healthy, balanced pipeline; and prioritize their prospects….

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09/18/2019

Mortgage lending and the interest rate environment

Anyone tracking mortgage interest rate activity this year has been on a roller coaster ride. After rising in April, they began their decline in May, and they’re still low. While forecasts predict steady growth in the housing market, a quick glance at the latest housing data shows some of the volatility and challenges facing mortgage…

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07/08/2019

Small business financing: Opportunities for proactive lenders

Multiple players offer diverse solutions to help small businesses (SMBs) manage their demand for financing. Yet despite intense competition and innovation among lenders, small businesses are still underserved for financing. A number of factors contribute to this shortage of available financers, such as the average size of a loan and accompanying risks. Due to this…

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07/01/2019

Is it time to outsource your marketing?

In many aspects of business, no matter the industry you’re in, you tend to see cyclical trends. The pendulum swings one way, then it swings back. Take marketing. Recent years have seen a trend toward brands bringing various marketing functions in-house, whether it’s programmatic media, creative, data analytics or technology. But now, that pendulum is…

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05/15/2019

Rates have dropped. How does that impact mortgage lending?

Is your phone ringing off the hook for mortgage applications and refinances yet? Mortgage lenders have been anticipating an increase in applications because of this juggernaut of a job market, with unemployment rates hovering at historic lows. In March, the Bureau of Labor Statistics reported that the national unemployment rate stayed at a rock-bottom 3.8%….

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12/20/2018

DX19: Equipping FS marketers to lead the industry

At Deluxe Exchange 2019, held Feb. 4-6 in Miami, you’ll glean wisdom and insights from global visionaries, access targeted sessions that address your most pressing pain points, form significant connections with financial industry peers, and experience new product demos that will impact the way you approach business. At DX19, you’ll spend nearly two full days…

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09/24/2018

Social Media Policies: Four Steps to Effectiveness

  Note: Nothing in this post is legal advice and should not be construed as such. As of March 2018, there are more than 3 billion social media users worldwide. It’s a certainty that at least some of those users work for your organization. These users, and all your employees, need to know the rules…

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