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Posts tagged with "marketers"


Social Media Policies: Four Steps to Effectiveness

  Note: Nothing in this post is legal advice and should not be construed as such. As of March 2018, there are more than 3 billion social media users worldwide. It’s a certainty that at least some of those users work for your organization. These users, and all your employees, need to know the rules…

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The Data-Centric Organization: Overcoming the Challenges We All Face

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. We’ve been helping financial institutions achieve superior ROI through omni-channel marketing solutions for years, and we’ve seen first-hand the impact data has had on marketing and…

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Hurdles to Building a World-Class Marketing Organization (Hint: It’s all about data)

Building a world-class marketing organization is the goal for any financial institution, but it isn’t easy to achieve, especially now. As consumer expectations rise and the financial landscape itself shifts in the wake of all the new martech available to us, financial institutions need to take a long, careful look at their marketing teams to…

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Nine Reasons Why FI Marketers Can’t Miss Deluxe Exchange 2016

Who wouldn’t love to visit a top-notch resort in Boca Raton, Florida for a few days in February? But if you’re a marketer like me it’s going to take a lot more than a great venue to get me to leave my office. While I want to get out of the snow in February as…

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Baby Pandas vs. Your Brand: You Lose

If there are any truisms in life, here are three: one – you are born; two – you die and three – people go absolutely nuts for baby pandas. For as long as I can remember, pretty much everything the giant panda family at the National Zoo in Washington, D.C. does makes the news. There…

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In Your Face: Three Challenges to Marketers

Ever heard the one about the circus lion tamer who got bored in his job and decided to start taking shortcuts and slacking off? Or the one about the high-rise window cleaner that decided to start taking it easy while on the clock? No? That’s because neither ended well. As with any other profession, marketers…

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Event Marketing Example from Peeps: “Every day is a holiday”

Event marketing is one successful method to draw attention to your banking products and services. These public, high-profile events can make the public aware of your bank or credit union name and bring people through the lobby doors specifically to participate in the event. I’ve recommended financial services marketers look for unusual, attention-getting events to…

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