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Posts tagged with "Deluxe Marketing Solutions"

11/20/2019

Navigating the Murky Waters of Mergers & Acquisitions

The mergers and acquisitions (M&A) train that left the station in 2018, fueled by things like tax reform, interest rates inching up, and FI-friendly regulation keeps on chugging along. American Banker reports that the pace of M&A slowed slightly in 2019, but even so, more than 180 mergers were announced as of the end of…

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07/08/2019

Small business financing: Opportunities for proactive lenders

Multiple players offer diverse solutions to help small businesses (SMBs) manage their demand for financing. Yet despite intense competition and innovation among lenders, small businesses are still underserved for financing. A number of factors contribute to this shortage of available financers, such as the average size of a loan and accompanying risks. Due to this…

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03/13/2018

Lending Signals: Powerful Tools to Find and Target Consumers for Loans

Last week, I fired up an app on my phone and while using it, a message popped up. Nordstrom was having a sale on Ted Baker suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing the…

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02/15/2018

Using Data Analytics to Drive Lending Opportunities in a Rising Rates Environment

Times are changing for lending organizations, and it’s not by their choice. With the Federal Reserve raising rates last year by a quarter-point three times in six months, and more increases planned for 2018, the lending environment is rapidly changing for banks, credit unions, and other lending organizations. The status quo isn’t good enough. What…

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08/25/2017

Are You Reaching Your Best Prospects? And Why Aren’t You Measuring What Really Matters?

CMOs and other marketing executives face key challenges delivering on direct marketing objectives through digital advertising (e.g. online and mobile). This is expressly true for those with high-value offerings like mortgages and other financial products. How do you reach the ideal consumer audiences effectively in a privacy-sensitive manner? How do you measure true ROI by…

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