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Posts tagged with "customer experience"

12/30/2019

Three ways for treasury leaders to increase visibility

Elevating the function of treasury management helps strengthen its contributions As our leadership interviews have shown, treasury management stands at a crossroad. Historically, the department operated as an administrative, customer service and back office function. However, as FIs face greater pressure on fees and deposits, more competition from Fintechs and a need to modernize technology,…

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12/17/2019

Treasury’s new full-time job? Keeping pace with tech, customer expectations

Treasury leaders require more resources to innovate and compete Meeting a treasury customer’s needs is critical to a strong, long-term and profitable relationship. While this concept is not lost on the treasury leaders we interviewed in our recent whitepaper, many face a difficult predicament: How to keep up with the pace of technology and the…

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12/03/2019

Service function or sales engine? Solving treasury management’s identity crisis.

Why FIs must rethink their treasury function’s potential It’s a dynamic time for financial institutions (FIs). Low rates are jeopardizing fee income. Aggressive competition exists for commercial deposits. Customer experience goals often collide with resource realities. Fintechs are disrupting the status quo of the industry. The pressures for FIs are not new, but they are…

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01/21/2019

Treasury management at small FIs: Juggling resources, banking on personal relationships

Small and mid-sized FIs share their views on treasury’s future To close our treasury management series, we examined our research findings by asset size of participating financial institutions (FIs). Large FIs were defined as those with $30 million or greater in assets; small and mid-sized FIs those with less than $30 million in assets. This…

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08/09/2018

Sure, Bank Branches Are Declining – But Let’s Keep Things in Perspective

Here we go again. We can probably count on a replay of these headlines with every quarterly bank earnings release cycle. Here’s a recent one, courtesy of CNN: “Why Bank of America Branches Are Disappearing.” The article begins with the concise statement, “The future of banking is here- and it’s mobile.” I agree wholeheartedly with this…

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08/06/2018

Too Many Still Not Using Data to Optimize Marketing Campaigns

Optimizing the customer experience was overwhelmingly deemed the biggest opportunity for 2018 for bankers (36 percent) surveyed a recent 2018 Guide to Financial Marketing report sponsored by Deluxe. Data-driven marketing that focuses on the individual was a distant second at 21 percent which left me wondering if the people who chose other options either have…

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06/27/2018

What’s Impacting CX in 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it. For Amazon, Netflix, Google, Facebook and others, CX is alpha and omega, front and center,…

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