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Posts tagged with "customer engagement"


Beyond the Trends: What’s Really on the Horizon for Banks in 2016 and Beyond

As the first quarter of 2016 draws to a close, it’s a good time to look at what’s on the horizon for the rest of the year. The financial services pros at Mintel Compremedia, the world’s leading market intelligence agency, recently published their Financial Services Marketing Trends for 2016. I really enjoyed learning more about what the experts at…

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Gamification: The Trick to Winning the Engagement Game

The fundamental goal of every loyalty program is to engage the customer. How do you do that? The equation seems ridiculously simple — excitement equals engagement. However, a recent study by eMarketer would seem to indicate things just aren’t adding up for many program members; while average consumers belong to slightly more than 13 loyalty…

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How to Turn Engaged Account Holders into Active and Profitable Advocates

Banks rack up revenue for every new account holder they enroll, but accounts don’t really achieve optimum profitability until the customer is fully engaged — and too often in the banking world, the relationship never reaches that level. Allowing new customers to stagnate is money left on the table, especially when you consider the long-term…

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Loyalty Program Drivers: Is Your Financial Institution in it for the Right Reasons?

Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy and profitability. Why is that? What’s different in the financial industry that makes it so difficult…

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Don’t Get Caught in a False Start When Cross-selling New Account Holders

The false start is a game changer, literally. The Olympics and World Championships are filled with stories of great athletes getting caught by the false start. It’s a cruel reality for someone that spent so much time training, but when athletes compete at that level, the expectations are high. One false start and the race…

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Illogical Conflict? How Does Investing in Acquisition Align with Share of Wallet Objectives?

An apparent dichotomy glares from the pages of Aite’s 2015 Bank and Credit Union Marketing Trends and Spends report: The surveyed financial institutions cite improving share of wallet as their top priority, yet acquisitions — not cross-selling — is the No. 1 category of spend. In the report, 55% of surveyed FIs tabbed improving share…

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A Return to Profitable Customer Engagement: A Finovate NYC Recap

Finovate remains on my short list of the most valuable financial technology conferences. Over the course of two days, more than 1,000 attendees witness 70+ live demonstrations of the latest banking and related product ideas, mostly from early stage companies. The key phrase here is “live demonstration”; with a strictly policed seven minute window, pitchmen…

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