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Posts tagged with "credit unions"

07/05/2010

Do Credit Unions Choose Better Taglines?

As a strong believer in the power of a tagline, I am drawn to them like a moth to a light. Every time I come across an ad, be it in a newspaper, magazine, or online, one of the first things I look for is the company’s tagline underneath its name. I’m not sure what…

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07/02/2010

The Downside to Being Customer Focused

The downside to claiming to be customer focused or customer centric is that you actually have to live up to your promise. Unfortunately, with all the talk from the big banks, and some regional banks, about eliminating free checking, the mantra of putting customers first seems to ring hollow these days. Whatever happened to the…

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06/28/2010

Instead of More Fees, What about Cutting Costs?

I don’t know about you but I’m growing tired of reading articles and hearing radio news reports about how banks are going to have to raise current fees and implement a variety of new ones as a result of recent federal government legislation. And for their exclamation point to all this new fee talk, they…

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06/17/2010

The Death of Free Checking Has Been Greatly Exaggerated

The future of free checking remains bright but you wouldn’t know it by reading the dubious headline “End Is Seen to Free Checking” perched atop the article appearing in Wednesday’s edition of The Wall Street Journal. Of course, such a headline makes sense if you simply remember the mass news media mantra: “If it bleeds…

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06/02/2010

The Relationship Between NSF Fees and Payday Loans

Until I read the article “PAYDAY NATION” in the May 24 issue of Bloomberg Businessweek, it never occurred to me that a relationship existed between NSF fees and the rapid growth of the payday loan business. Like a lot of people, I erroneously assumed that most of the customers of these storefront lending operations had…

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05/27/2010

Promote Your Insured and Dependable Status

The Federal Trade Commission says there are 400 financial institutions in the U.S. that are not federally insured. The commission spells out how these organizations must disclose this status to the public. But what message should insured banks and credit unions make? I’m sure your credit union uses the NCUA logo or your bank uses…

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05/03/2010

Which Bank Ad Motivates You?

When it comes to banking, what’s important to you? Which newspaper ad would interest you the most? Finally, after a long, dry spell for bank and credit union advertising in my local paper, there were FOUR ads in the important front section of Sunday’s The Sacramento Bee. While I’m not sure whether it’s the result…

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