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Posts tagged with "Behavioral segmentation"


Understanding the State of Audience Data for Marketers in 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? You’re not alone. Audience data is fundamentally changing the marketing landscape, but it’s still all brand new. Data analytic experts are in high demand because…

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The Most Meaningful Ways to Segment Data

Several months ago, I blogged about the evolution of segmentation in financial institution marketing, but there’s more to say on the topic. Even the most superficial glance at the data available will convince you that the Don Draper-era approach to segmentation isn’t going to cut it in the 21st century. But what approach should you…

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