Insights that
drive results


I Arrived But No One Was Home

Nowadays it seems that almost every newspaper ad, billboard, and direct mail piece includes the advertiser’s URL or web address at the bottom of the message.  Almost extinct is the once ubiquitous toll-free 800# to call for more information. Today, marketers realize it is much less costly and more efficient to simply drive consumers to a website for instant information.  It’s a…

Read More >


CD Rate Postcards — A Missed Opportunity

I’m still a newspaper guy.  I look forward to reading my daily newspaper early each morning.  And I enjoy scanning the ads that appear in each issue.  It’s sort of a window into what’s happening in our economy. Lately I’ve noticed that most bank advertising consists of CD rate ads.  Gone are the credit ads pushing low rate mortgages, auto loans, and…

Read More >


What About Free Checking?

A couple of months ago a mega bank from the East coast invaded California as a result of acquiring a very large savings bank by the name of WaMu.  For years WaMu spent millions of dollars promoting free checking throughout California.  In fact, WaMu offered only two types of checking accounts — one being free checking.  WaMu…

Read More >