Meeting the Identity Protection Needs of Small Business Customers

EZ Shield August 25th, 2016
Fraud Prevention

By Laura Bruck, VP Marketing at EZShield

Think you understand your small business customers? What about their need for protection against identity theft and fraud?

Whether SMBs voice it or not, it is unquestionable, yet sometimes overlooked, that they need identity protection too. Small business owners have twice the risk of fraud since they are faced with a high degree of identity crimes risks.

Consulting firm PricewaterhouseCoopers found that 45 percent of U.S. organizations have experienced some form of fraud over the past few years. According to the AFP, 57 percent of small businesses (under $1B revenue) suffered at least a six-digit fraud loss in 2015.

You don’t have to ask your small business customers if they need help. The statistics show that they are such prime targets for identity theft and fraud that you must be prepared to do what you can to help protect them before an incident is even suspected.

This means understanding how SMBs are being impacted by fraud and identity theft by being attentive to these risks. We help you do this by providing awareness and education, following trends and conducting research — the very focus of our blog Fighting Identity Crimes and the content we deliver through monthly communications and timely alerts to your customers.

We convey vital information via email as well as give you the option to have our tips and posts appear directly on your website from our Live Fraud Feed. Use it to enhance your site’s education center or to serve as your main source of information.

Regardless of how you approach SMB customers, education is the key first step to identity protection. It sets a proactive course, which is the best defense any individual or business has against unrelenting identity thieves and fraudsters.

Take a look at some examples of how we engage and educate your small business customers.

As a proponent and powerhouse for data security, we keep a pulse on the inundation of scams that threaten identities. From seemingly simple scenarios involving scam calls or text messages to sophisticated phishing methods, we aim to inform consumers and small businesses of how to avoid becoming victims. Our post, New Phishing, Scams Tactics Tougher to Detect, reflects on the illegitimate ways criminals are lurking online under the veil of everyday websites.

Among the strengths of being an identity protection expert, we examine identity crimes from every angle. This includes the way businesses may be inadvertently impacted by them, such as when their employees experience personal identity theft or fraud. We address this issue of a small business becoming collateral damage in Don’t Let Employee Identity Theft Become a Business Problem.

Internal data compromise remains the most common risk for businesses. Recently, we delved into the persistent havoc being wreaked via malicious emails targeting finance and HR departments. Under the guise of coming from the CEO or another legitimate sender, these emails have led to $2.3 billion in losses to U.S. businesses in just a 7-month period. Learn more about it in Stay On Top of Business Email Compromise.

Now that you have a clearer view of the potential threats that could be challenging your SMB customers, let Deluxe Provent, powered by EZShield, help you meet their need for identity protection with our award-winning solutions.

The content on this blog is copyrighted by EZShield and used with their permission. Click here to see the original article.

Laura Bruck joined EZShield in February of 2009, leading their marketing efforts and working with sales to develop partner solutions. Prior to joining EZShield, Laura was the VP of Marketing for Raymond Geddes, Inc, a national novelty supply distributor where she ran marketing for the school store supply division and supported sales to small businesses and retailers. She was also VP of Marketing for Frey Scientific, a division of School Specialty, a national school supply distributor, where she ran marketing for the science division of the company. Laura has over 20 years of experience leading marketing and supporting sales. She holds a Bachelors degree in Communication from Towson University and a Master Of Business Administration degree from University of Wisconsin, Oshkosh.

This content is accurate at the time of publication and may not be updated.