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Posts in category "Customer Engagement"

02/20/2019

What Toy Stores Can Tell Banks about AI’s Influence on Future Customer Expectations

Artificial intelligence really is a double-edged sword, isn’t it? Our society views this technology with equal parts fear and fascination. Using machine-learning algorithms to analyze the unique genetic make up of a cancerous tumor and predict the best drug therapies is fascinating. But headlines that claim robots will steal a good chunk of jobs in the…

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01/17/2019

Digital Engagement: Thought Leadership at DX19

Deluxe Exchange 2019, held February 4-6 in Miami, is a thought leadership summit that brings together leading industry experts and FI executives responsible for market growth and engagement. In the span of just two days, attendees will have access to exclusive, thought-provoking content, innovative solutions and dialogue that helps them navigate both their day-to-day priorities…

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10/29/2018

Trends and Takeaways from the Finovate Conference

While attending a different industry conference recently, I was reminded why Finovate remains one of my favorite events on the fintech calendar. Given the popularity of TV programs like “Shark Tank” and a natural business desire to discover the latest technology, most banking conferences have added some “quick pitch” component to their agendas. The now…

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09/20/2018

Plugging Into Charities Can Drive Market Awareness

Most financial institutions are used to donation requests throughout the year from a large number of diverse and well-meaning charitable causes. Many contribute to a large number of these causes (which is not necessarily a negative thing). However, savvy financial institutions should look for some type of return on their charitable donations investment. This will…

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08/09/2018

Sure, Bank Branches Are Declining – But Let’s Keep Things in Perspective

Here we go again. We can probably count on a replay of these headlines with every quarterly bank earnings release cycle. Here’s a recent one, courtesy of CNN: “Why Bank of America Branches Are Disappearing.” The article begins with the concise statement, “The future of banking is here- and it’s mobile.” I agree wholeheartedly with this…

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06/27/2018

What’s Impacting CX in 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it. For Amazon, Netflix, Google, Facebook and others, CX is alpha and omega, front and center,…

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06/05/2018

Half of Americans Are Confused About Credit Card Rewards

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them? If you think they do, you might want to think again. A new survey by NextAdvisor found that roughly half…

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