Blog

Business
Insights that
drive results

Posts in category "Marketing Insights"

05/15/2019

Rates have dropped. How does that impact mortgage lending?

Is your phone ringing off the hook for mortgage applications and refinances yet? Mortgage lenders have been anticipating an increase in applications because of this juggernaut of a job market, with unemployment rates hovering at historic lows. In March, the Bureau of Labor Statistics reported that the national unemployment rate stayed at a rock-bottom 3.8%….

Read More >

05/13/2019

The state of mortgage lending in 2019

We all know that 2018 was a tough year for the mortgage industry, and we should be braced for more of the same in 2019—with a slight increase in purchase volume being offset by a drop in refinance volume. This was the takeaway from Garth Graham’s session at Deluxe Exchange 2019. Garth is Senior Partner…

Read More >

03/13/2019

The Four Biggest Trends in Data-Driven Marketing for 2019

It’s true that every year brings change for the marketing industry. But hot on the heels of significant developments in 2018, 2019 shows no sign of letting up the pace. At Deluxe Exchange 2019 we caught up with Bruce Biegel, Senior Managing Director of Winterberry Group, to discuss the major trends that marketers should be…

Read More >

12/20/2018

DX19: Equipping FS marketers to lead the industry

At Deluxe Exchange 2019, held Feb. 4-6 in Miami, you’ll glean wisdom and insights from global visionaries, access targeted sessions that address your most pressing pain points, form significant connections with financial industry peers, and experience new product demos that will impact the way you approach business. At DX19, you’ll spend nearly two full days…

Read More >

09/20/2018

Plugging Into Charities Can Drive Market Awareness

Most financial institutions are used to donation requests throughout the year from a large number of diverse and well-meaning charitable causes. Many contribute to a large number of these causes (which is not necessarily a negative thing). However, savvy financial institutions should look for some type of return on their charitable donations investment. This will…

Read More >

08/06/2018

Too Many Still Not Using Data to Optimize Marketing Campaigns

Optimizing the customer experience was overwhelmingly deemed the biggest opportunity for 2018 for bankers (36 percent) surveyed a recent 2018 Guide to Financial Marketing report sponsored by Deluxe. Data-driven marketing that focuses on the individual was a distant second at 21 percent which left me wondering if the people who chose other options either have…

Read More >

07/30/2018

Financial Services: Where in the World Does GDPR Apply?

The General Data Protection Regulation (GDPR) is a new European privacy law with a global impact. The regulation became effective on May 25, 2018, and regulates how organizations use and treat the personal data of individuals residing in the EU, regardless of whether the organization responsible for the data collection or processing is physically located…

Read More >