The lending landscape is shifting. With rates on the rise, consumers may not be looking to refi a loan, but they still need access to money. Now armed with equity in their homes, consumers may be looking to use that equity for home improvements, debt consolidation, or to grow their business. The challenge facing most bank marketers today is finding these people before their competition!
Watch this video to learn how you can use marketing signals to find the consumers who are looking for access to money today. If you want to dig in deeper, we have a white paper, Lending Strategies to Help Banks Thrive in a Rising-Rate Environment, and a webinar, Lending Strategies in a Rising Rates Environment, which are filled with tactics and strategies to help you succeed in this new lending environment.