As 2017 draws near, it’s time to stop the insanity. Financial marketers can no longer just take last year’s plan, tweak it, and expect better business results for their efforts. To be successful, it’s important to step back and take a fresh look at your marketing planning process.
In this webinar, Stop the Insanity: Five Reasons Your 2017 Marketing Plan Will Fail, Jim Marous, co-publisher of The Financial Brand, and Deluxe’s Marcy Scanlin analyze campaigns that financial institutions are using today to identify what does and doesn’t work. In addition, they offer guidance on where bankers should be spending their time and budgets going forward, including how to:
- Re-evaluate your priorities and take your marketing into modern times
- Identify tactics that will make a big impact
- Revamp your strategic marketing planning process to better prepare for 2017