Five Best Practices to Drive Stronger ROI and More Timely Offers to Consumers and Small Businesses
In financial services, it’s very tempting for marketers to think of their activities in terms of channels like search, display, direct mail, and email. At Deluxe, we see a more powerful prediction of behavior and common thread that ties these all together: Signals.
Consumers create signals when they make purchases and payments, search for things, click on ads, and take on new loans. Predictive, event-based and behavior-based signals allow you to better understand customers, their expectations, and their customer journey.