As the Federal Reserve continues to increase rates, there will be fewer consumers refinancing and purchasing mortgages. So how will you optimize your marketing strategy to capitalize on the changing environment?
In these uncertain times, it’s important to protect your market share and grow additional lending products by executing marketing campaigns that are not only aggressive, but also timely and precise.
Marketers that are very strategic in their campaign approach using data, analytics, and consumer signals to target the right audience with the right product will experience consistent and profitable returns.
During this webinar, Moody’s Analytics Chief Economist, Mark Zandi, and Deluxe’s Chief Data Scientist, Kesna Lawrence, shared top strategies for increasing your marketing effectiveness in a rising rate environment, including:
- Understanding how the state of the economy and the rising rate environment will impact your marketing campaigns
- Learning how to focus your marketing efforts on the product and service offerings that are the most profitable
- Creating new opportunities for growth in your portfolio with HELOCs and home equity loans, purchased mortgages and auto financing