Every financial organization is trying to find ways to become more efficient and more effective in their marketing efforts. This includes investing in new technology to assist in the implementation of marketing strategies as well as trying to leverage internal and external data to improve personalization and overall results.
In this sixth year of measuring financial marketing trends (second year of being sponsored by Deluxe Corp), we continue to see a strong focus on new customer/member acquisition as well as a desire to cross-sell and up-sell services. By comparing results of this year’s survey with those of previous years, we see marketing technology investment strategies that are more modest than we believe is needed to ‘move the needle’.
This 78-page Digital Banking Report, provides a good benchmark of where the industry is headed from a marketing perspective. More importantly, this report provides the foundation for financial marketers to begin internal discussions to change the way banks and credit unions do marketing. This is one of many great reports put out by the Digital Banking Report, stop by their website to learn about the other topics they’ve recently researched.