Direct marketing has the reputation of being expensive and risky for many bank marketers. Since most campaigns are developed using a CPM model, a miss on response rate can cause a campaign to lose money which could affect your reputation and budget.
Deluxe Performance Marketing, or DPM, was created to help offload that risk from our clients, onto Deluxe. We’ll develop, fund, and execute the campaigns and you only pay for what we deliver based on predetermined parameters. Watch this video to learn more about this innovative program and how it can help free up your team to focus on other important opportunities.