The right information analyzed in the correctly ensures that your customers receive the right offer at the right time. Yet, in the sixth annual 2017 Financial Marketing Trends survey conducted by the Digital Banking Report, only 5% of the respondents said they excel at predictive analytics and only 6% claim to excel at lookalike modeling. This inability to be relevant and timely with your marketing offers can translate into missed opportunities and lost revenue.
Join Jim Marous, co-publisher of The Financial Brand, and Deluxe’s Rich Walker as they:
- Examine the top trends that are transforming how you communicate and connect with your customers, and
- Provide an in-depth look at how measurement, signals, predictive analytics, and customer experience all work together to build high performing, successful marketing campaigns,
- Share how to measure and attribute success of your marketing campaign