As the Federal Reserve continues to increase rates, there will be fewer consumers refinancing and purchasing mortgages. So how will you optimize your marketing strategy to capitalize on the changing environment?
In these uncertain times, it’s important to protect your market share and grow additional lending products by executing marketing campaigns that are not only aggressive, but also timely and precise.
Marketers that are very strategic in their campaign approach using data, analytics and consumer signals to target the right audience with the right product will experience consistent, profitable returns.
During this webinar, Moody’s Analytics Chief Economist, Mark Zandi, and Deluxe’s Chief Data Scientist, Kesna Lawrence, will share top strategies for increasing your marketing effectiveness in a rising rate environment, including: