Bank smashes ROI goal with fine-tuned marketing strategies
Finding your marketing sweet spot often takes a bit of testing and a lot of experienced analysis. We provided one regional bank with the right mix of both digital and direct mail campaigns that tested incentives, channels and quantities. First we developed a testing strategy that would define a successful control approach for future campaigns. Then we monitored the results. The winning campaign yielded a 73% lift in engagement and a significant ROI.
Top 20 bank generates record-breaking results on acquisition campaign
When a top 20 bank was looking for a more strategic way to engage ideal prospects, it enlisted the data-driven insights of Deluxe Marketing Solutions. We identified the consumers most likely to meet the banks qualifications using 4,000 data attributes and 40+ proprietary insights. Then we targeted this precise group with digital advertisements across thousands of websites on mobile, tablet and PC. The result was a 113% lift in account openings.
Bank increases customer engagement with targeted campaign
When a large regional bank was looking for a better way to secure more relationships, reduce attrition and enhance overall profitability, it turned to Deluxe Marketing Solutions. We targeted individuals who had been customers six months or longer and were pre-qualified for credit-worthiness and propensity. The target group was offered a range of test products through quarterly personalized messages and call support. The results? A 35% lift in engagement and $38 million in net new balances.