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Posts tagged with "website"

09/24/2018

Social Media Policies: Four Steps to Effectiveness

  Note: Nothing in this post is legal advice and should not be construed as such. As of March 2018, there are more than 3 billion social media users worldwide. It’s a certainty that at least some of those users work for your organization. These users, and all your employees, need to know the rules…

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03/07/2017

Three Reasons to Conduct a Marketing Audit

In the financial services industry, the mere mention of an audit makes some people nervous. Often, they start second guessing themselves. What if we made a mistake? What if we’re not as stable as we thought we were? What if they tell us we need help? Here’s the question they should be asking. If you…

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11/23/2015

Keeping Your Website Fresh

In our Digital Age where the collective knowledge of mankind (good and not so good) is only a mouse-click away, it’s important to maintain a regularly updated website for your company or financial institution. Nothing turns off a potential consumer more than stumbling upon an obviously neglected website that has all the pitfalls of an…

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06/29/2015

Marketers, Don’t Let Legal Write Your Website Copy

A visit to a financial institution’s website reminded me how too often website copy is composed by people who know nothing about good marketing practices. Your website is a high-profile marketing medium, available to anyone, whenever they want to see it. Prospects are likely visiting your financial institution’s website to find information. They’re curious about…

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03/06/2015

Reward Program KPIs: Evaluating Redemptions

Checking up on the state of your rewards program requires a deep dive into its individual elements. In my last blog, I discussed the first of three major KPIs of your rewards program – registrations. Once you’ve examined and optimized your registration process, the next important checkpoint is redemptions. The rate at which members are…

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10/27/2014

Making Sense of the Digital Marketing Predictions for 2015

There are hundreds of research studies advising us on where to focus our digital efforts in 2015. While it is important to stay on top of developments, it is also very overwhelming if you are trying to manage the day-to-day operations of your FI’s website. The key is to balance the “shiny penny” whirlwind of…

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06/10/2014

Develop a Winning Website

June 10th | 1 pm EST | 12 pm CST  Webinar Details Every business needs a website that drives sales and generates a profit, and by attending this webinar, you’ll learn how to develop a site that does both. You’ll also find out: How to develop a winning website strategy. Simple design tips that get results….

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