Insights that
drive results

Posts tagged with "Trends"


Data Analysis and Machine Learning Causing Evolution in Direct Marketing

Direct marketing can get a bad rap, even in the banking industry, which, according to the Data & Marketing Association (DMA), is still the heaviest user of it. We’ve even heard from clients and prospects who have the perception that consumers don’t like it or that it’s not effective anymore. More and more consumers are…

Read More >


Money 20/20’s Recurring Themes Mirror FinTech Hot Topics

Money 20/20 offers a great opportunity to assess the pulse of the payments marketplace. With more than 11,000 attendees, it’s the largest annual conference for bankers as well as service providers in the fintech space- with a healthy dose of venture capitalists and startups as well. Increasingly, major players have also used the Money 20/20…

Read More >


Is the Financial Services Industry Ignoring Gen X?

By Robyn Kaiserman Gen X has been undeserved by the financial services industry, overshadowed by the retirement planning needs of Baby Boomers and the long-term potential of the Millennials. But Gen X has financial needs, too, and many have enough resources to be of real interest to the industry. There is plenty of opportunity for financial…

Read More >


The Practical Futurist (no, that’s not an oxymoron…)

I’ll admit I entered Sheryl Connelly’s keynote session at the NACHA Payments conference with a healthy dose of skepticism. I’m usually underwhelmed by futurists- I generally find them to be skilled public speakers espousing notions too high level for practical application. Connelly is a refreshing exception. As Chief Futurist (they employ more than one?) for…

Read More >


Beyond the Trends: What’s Really on the Horizon for Banks in 2016 and Beyond

As the first quarter of 2016 draws to a close, it’s a good time to look at what’s on the horizon for the rest of the year. The financial services pros at Mintel Compremedia, the world’s leading market intelligence agency, recently published their Financial Services Marketing Trends for 2016. I really enjoyed learning more about what the experts at…

Read More >


Thought Leaders Clue Us In To Financial Services Trends To Watch In 2016

The rise of digital payment methods, crowd-funding, regulatory changes, the Millennial influence — many factors continue to shape the financial services industry. 2015 has been a year of change, and you might look back and wonder where the industry could possibly be heading next. Deluxe asked thought leaders in financial services to predict the trends…

Read More >


Will the European Trend of CFO to CEO Travel Across the Pond?

For those of us who make our livelihood in the banking industry, trend-following is a must. While America is, inarguably, a major influencer of the global economy, trends can emerge overseas that have ramifications for the domestic banking industry. I have to wonder what the import might be for the recent European trend of CFOs…

Read More >