Blog

Business
Insights that
drive results

Posts tagged with "Social Media"

09/24/2018

Social Media Policies: Four Steps to Effectiveness

  Note: Nothing in this post is legal advice and should not be construed as such. As of March 2018, there are more than 3 billion social media users worldwide. It’s a certainty that at least some of those users work for your organization. These users, and all your employees, need to know the rules…

Read More >

05/15/2018

Three Thoughts on Building Your YouTube Presence

Video is a critically important way many financial institutions reach out to both existing and potential consumers. As consumer content preferences change over time (people reading more but in smaller bites, such as Twitter, and video taking such a prominent place) marketers are increasingly tasked with driving more presence towards their video content platform. While…

Read More >

11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

Read More >

10/31/2017

Look to New Tactics When Marketing to Younger Generations

Many financial institutions struggle to connect with young people. Often, it’s because they are still using the same methods that work for more mature audiences. That doesn’t work, because younger generations have different interests and spend their time doing different things than people older than them. Here are some tips and specific channels you should…

Read More >

06/06/2017

Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2017 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

Read More >

05/11/2017

Breaking Through Noise: How Financial Marketers Can Be Heard

Branding is everywhere. From billboards on the highway to jumbotrons in sporting arenas, from park benches and public bathrooms and from clothing lines to tattoos, consumers are exposed to thousands of brands with thousands of marketing messages every day. With all that marketing noise, is there really a way for individual brands to be heard?…

Read More >

12/12/2016

Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

Read More >