Business<br />
Insights that<br />
drive results

Blog

Business
Insights that
drive results

Posts tagged with "Marketing"

03/28/2017

Writing Copy Consumers Will Read

Words matter. They matter when you speak them, and they matter when you write them. That’s especially true when you write them down for consumers to read. As much as you would like to believe your customers or members are reading everything you write, they’re not. The truth is they may not be reading anything…

Read More >

01/25/2017

How Community Banks Can Up Their Lending Game Against Marketplace Lenders

While finding a niche market can be a revenue boon for a small bank, consumer lending has long been the bread and butter of most community banks. Selling mortgages, auto loans, credit cards and other consumer products is a natural fit for smaller financial institutions that emphasize the importance of personalized bank-customer relationships in a…

Read More >

01/18/2017

3 tips for Competing With Mega-Banks for Millennial Business

Millennials are the most educated generation ever, the largest segment of the American workforce, and many are starting to attain important financial milestones in their personal and professional lives. There’s no question, Generation Y represents the single most important demographic for the future of the banking industry. But how bright will that future be? Will…

Read More >

01/10/2017

4 Ways to Hone Your Marketing Chops at DX17

Marketing is mission-critical in the banking industry. It’s the part of the operation that draws new customers’ attention, helps new and current customers understand the value of your products and services, and keeps account-holders engaged with your financial institution. Marketers are always looking for new, better, more efficient and effective ways to do their jobs,…

Read More >

01/05/2017

Five Things to Put on Your FI’s Website Homepage

Websites are a critical piece of your business as a financial institution. In most cases, your website serves as consumers’ first impression of your financial institution. They visit your website long before they walk into a branch location. For customers or members already attached to your financial institution, it’s a powerful convenience tool that is…

Read More >

10/07/2016

Marketing is About Signals: How data influences all channels

In financial services, it’s very tempting for marketers to think of their activities in terms of channels. In fact, some of you might be tasked with being an expert in one of them which means you have a singularly threaded focus and goal. Each channel has its own idiosyncrasies, its own processes, its own KPI’s,…

Read More >

09/13/2016

Common Marketing Mistakes to Avoid

You spend thousands of dollars on marketing each year. Some campaigns exceed your expectations and others completely flop. How does that happen? It’s easy to lose sight of what works when you get caught up in a marketing goal someone else set for you, or when you are focused on meeting a tight deadline. You…

Read More >