Business<br />
Insights that<br />
drive results

Blog

Business
Insights that
drive results

Posts tagged with "Marketing"

09/26/2017

Using Machine Learning to Maximize Customer Acquisition and Retention

Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, “Your son is very intelligent.” Mom No. 2 sighs, shakes her head and responds, “Yeah, but he’s not interested in learning.” This vignette perfectly encapsulates the relationship between artificial intelligence (AI) and machine learning….

Read More >

08/17/2017

Top Financial Marketing Trends: Is Your Institution Ready for the Future?

Financial institutions know there should be a connection between data and marketing goals, but there is plenty of room for improvement in how well they use data to help them achieve their objectives. That’s one of the many conclusions you can draw from the Digital Marketing Report’s 2017 Financial Marketing Trends. The report shows that…

Read More >

06/26/2017

Three Must-Haves for a Successful Onboarding Program

Onboarding – the process your bank or credit union uses to define your ongoing relationship with new customers or members – is a critical part of your marketing strategy. A comprehensive onboarding process gives financial institutions a great deal of control over that relationship starting with the initial enrollment of a product or service. A…

Read More >

03/28/2017

Writing Copy Consumers Will Read

Words matter. They matter when you speak them, and they matter when you write them. That’s especially true when you write them down for consumers to read. As much as you would like to believe your customers or members are reading everything you write, they’re not. The truth is they may not be reading anything…

Read More >

01/25/2017

How Community Banks Can Up Their Lending Game Against Marketplace Lenders

While finding a niche market can be a revenue boon for a small bank, consumer lending has long been the bread and butter of most community banks. Selling mortgages, auto loans, credit cards and other consumer products is a natural fit for smaller financial institutions that emphasize the importance of personalized bank-customer relationships in a…

Read More >

01/18/2017

3 tips for Competing With Mega-Banks for Millennial Business

Millennials are the most educated generation ever, the largest segment of the American workforce, and many are starting to attain important financial milestones in their personal and professional lives. There’s no question, Generation Y represents the single most important demographic for the future of the banking industry. But how bright will that future be? Will…

Read More >

01/10/2017

4 Ways to Hone Your Marketing Chops at DX17

Marketing is mission-critical in the banking industry. It’s the part of the operation that draws new customers’ attention, helps new and current customers understand the value of your products and services, and keeps account-holders engaged with your financial institution. Marketers are always looking for new, better, more efficient and effective ways to do their jobs,…

Read More >