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Posts tagged with "Loyalty program"

06/05/2018

Half of Americans Are Confused About Credit Card Rewards

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them? If you think they do, you might want to think again. A new survey by NextAdvisor found that roughly half…

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03/17/2017

Mobile Emerges with the Most Power to Drive Loyalty

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at…

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06/10/2016

Your Data Collection Must Be Working For You AND Your Loyalty Program Participants

Loyalty programs live and die by data. The information such programs collect on participants, when used wisely, allows a brand to create tailored marketing initiatives, influence customer behavior and identify opportunities for cross-selling. But just how much data should you collect? And what kind of information are consumers willing to share? Consumers okay with using…

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05/20/2016

Mobile Emerges as the Service with the Most Power to Drive Loyalty at Banks

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at…

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05/19/2016

Bank Loyalty Extends Beyond Customer Acquisition Incentives

Banks do plenty to reward new customers, offering hefty cash bonuses for opening new accounts. And while cash incentives have become richer and more competitive over time, that tends to be where the rewards stop. Many industries, mainly retail and credit cards, work hard to consistently reward loyal customers with tangible, regular rewards. In banking,…

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03/11/2016

Leveraging Your Loyalty Program to Make M&A Transitions More Profitable for Everyone

The year is still young and already we’re seeing good news about the M&A Market. Bank mergers and acquisitions have been on the upswing for a while, and 2016 is poised to be another good year. But before we get too excited, let’s pause to consider the impact M&A can have on customer loyalty —…

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02/22/2016

The Next Wave in Rewards: Loyalty-building Strategies that Really Work for Financial Institutions

It’s the nature of progress: an idea that seemed great when it first arrived on the scene leaves people shaking their heads years later and saying, “We knew nothing about how to do this right.” New, more effective processes naturally replace older, less efficient ones. That evolutionary process is at work in the world of…

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