Business<br />
Insights that<br />
drive results

Blog

Business
Insights that
drive results

Posts tagged with "financial institution"

11/22/2017

5 Things Consumers Think About Fraud and ID Theft Protection

Does your financial institution really know — and care about — the fears that keep your customers awake at night? Identity theft and bank fraud are high on the list of worries for the average American consumer; in fact, more of them worry about falling prey to identity theft than they fear being a victim of terrorism,…

Read More >

11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

Read More >

10/01/2017

Rebuilding Bank Customer Trust After Fraud: Resolution is as Important as Prevention

Fraud continues to grow, and consumers know it. In fact, they’re downright afraid of the prospect of fraud and identity theft. When fraud occurs, bank customers want to know who’s responsible. If they can’t assign blame elsewhere, they’re likely to hold their financial institution responsible and switch banks because of the fraud, a new study…

Read More >

09/14/2017

Niche Mining Advice for Small Banks and Credit Unions

“When I ask community banks what they excel at, I hear the same answer time and again: ‘Well, we’re a community bank,’” Paul Schaus, president, CEO and founder of bank consulting firm CCG Catalyst, wrote in an article for Bank Innovation. “That is not a niche; the vast majority of consumers don’t even know what a…

Read More >

09/12/2017

The Key to Mastering the Evolving Mortgage Marketplace

The Key to Mastering the Evolving Mortgage Marketplace Mortgage application volume dropped 7.4 percent in July on the heels of the Fed raising its federal funds rate, CNBC reports. With Federal Reserve Chair Janet Yellen announcing the central banks will likely soon begin reducing its $4.5 trillion balance sheet, long-term interest rates could continue to rise…

Read More >

08/22/2017

Today’s Competition Is Different but Still Tough — Do You Know How to Stand Out? 

Competition has always been as much a part of the banking industry as dollars and cents. Today, we hear a lot about how years of mergers, acquisitions, consolidations, and collapses in the banking industry have culled the playing field … all the way down to a “mere” 1,799 insured, U.S-chartered commercial financial institutions with assets…

Read More >

09/21/2015

The Importance of the Press Release

Your marketing department focuses on creating advertising and promotions that open new accounts. You may even use branding-style advertising to keep your financial institution’s name in front of the public. Event and sponsorships might be part of your plan. But don’t overlook the importance of a well-devised press release to give you “good press” and…

Read More >