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Posts tagged with "financial institution"

10/16/2018

On a Roll: High-Performing Banks Forecast Frequently

How will your board react when they see your end-of-year numbers? Pleasantly surprised? Shocked? Neither reaction should occur if you regularly prepare a rolling forecast. A rolling forecast, according to the Corporate Finance Institute (CFI), is a type of financial model that predicts the future performance of a business over a continuous period, based on…

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10/15/2018

Trust, But Verify: System and Organization Controls (SOC) Reports

What is a SOC report and why do service providers pay to have one completed? Financial institutions (FIs) are regulated by the Federal Financial Institutions Examination Council (FFIEC). The FFIEC is composed of five banking regulators responsible for establishing consistent guidelines and uniform practices and principals for FIs. Simply stated, the FFIEC wants to ensure…

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06/04/2018

The Future of the Branch: They Still Play a Vital Role in Your CX

If you spend time reading trade publications like I do, you’ll see a lot of articles declaring the death of things … direct mail, community banking, debit rewards, and even checks (how dare they!) One that I see quite frequently though is the death of the bank branch. I think this declaration is a little…

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04/10/2018

Hurdles to Building a World-Class Marketing Organization (Hint: It’s all about data)

Building a world-class marketing organization is the goal for any financial institution, but it isn’t easy to achieve, especially now. As consumer expectations rise and the financial landscape itself shifts in the wake of all the new martech available to us, financial institutions need to take a long, careful look at their marketing teams to…

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11/22/2017

5 Things Consumers Think About Fraud and ID Theft Protection

Does your financial institution really know — and care about — the fears that keep your customers awake at night? Identity theft and bank fraud are high on the list of worries for the average American consumer; in fact, more of them worry about falling prey to identity theft than they fear being a victim of terrorism,…

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11/21/2017

Four Tips to Boost Content Marketing

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or…

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10/01/2017

Rebuilding Bank Customer Trust After Fraud: Resolution is as Important as Prevention

Fraud continues to grow, and consumers know it. In fact, they’re downright afraid of the prospect of fraud and identity theft. When fraud occurs, bank customers want to know who’s responsible. If they can’t assign blame elsewhere, they’re likely to hold their financial institution responsible and switch banks because of the fraud, a new study…

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