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Posts tagged with "engagement"

06/05/2018

Half of Americans Are Confused About Credit Card Rewards

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them? If you think they do, you might want to think again. A new survey by NextAdvisor found that roughly half…

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05/31/2018

7 Human Behavior Hacks That Increase Engagement and Response Rates

Nancy Harhut, chief creative officer for HBT Marketing, gave a fascinating talk at Deluxe Exchange 2018 (DX18). It was all about using social science about human behavior to influence buying decisions. If you didn’t make it to the conference, or if you did and want a refresher, here’s are some of the things that I…

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05/01/2018

The Data-Centric Organization: Overcoming the Challenges We All Face

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. We’ve been helping financial institutions achieve superior ROI through omni-channel marketing solutions for years, and we’ve seen first-hand the impact data has had on marketing and…

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12/18/2017

Banking on New Revenue? How the Right ID Protection Partnership Can Help

By Laura Bruck The FDIC released impressive figures in their Q1 report of U.S. bank performance. Aggregated net income for financial institutions was $44 billion in the first quarter of 2017. This is a 12.7 percent increase from the year prior. Community banks shared this growth with a 10 percent increase. Collectively, more than half…

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06/08/2017

Leading Your Brand as an Executive

Who is responsible for building your financial institution’s brand? Is it executives? Employees? Consumers? The answer is yes. All of these people are responsible for building your brand, because great brands are built by people. Executives must lead the brand. Employees must live the brand and customers or members must love the brand. If one of…

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04/07/2017

Balancing Loyalty Program Costs and Rewards to Create a Win-Win for Banks and Customers

A loyalty program should be a win-win for both consumers and the brand that fields the program. However, that’s frequently not the case. Too often, programs tip too far in favor of one party or the other. A program that delivers more benefit to the brand than customers will soon lose members. Meanwhile, one that…

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12/12/2016

Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

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