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Posts tagged with "Digital Banking Report"

09/12/2017

The Key to Mastering the Evolving Mortgage Marketplace

The Key to Mastering the Evolving Mortgage Marketplace Mortgage application volume dropped 7.4 percent in July on the heels of the Fed raising its federal funds rate, CNBC reports. With Federal Reserve Chair Janet Yellen announcing the central banks will likely soon begin reducing its $4.5 trillion balance sheet, long-term interest rates could continue to rise…

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08/17/2017

Top Financial Marketing Trends: Is Your Institution Ready for the Future?

Financial institutions know there should be a connection between data and marketing goals, but there is plenty of room for improvement in how well they use data to help them achieve their objectives. That’s one of the many conclusions you can draw from the Digital Banking Report’s 2017 Financial Marketing Trends. The report shows that…

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06/30/2017

Banks Still Struggle to Align Budget Allocation with Marketing Goals

ChiefMartec.com puts out a sensational graphic every year that I’ve been following since about 2014. When it first came out in 2011, the graphic contained about 150 marketing technology vendors and the list included Marketo, Eloqua, Oracle, and others. Many of the companies on the 2011 graphic are no longer in business … some were…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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05/09/2016

Making Life Easier as a Small Marketing Team or a ‘Team’ of One

We work with a lot of bank marketers and hear a lot of the same comments over and over, especially from our community bank and credit union clients: This sounds great but my team is too small to make this happen It’s just me here and I wouldn’t have the time or expertise to do…

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04/20/2016

Digital Channels and Digital Marketing are Vital to Marketing Success

Over the past several weeks I have had many conversations with Jim Marous about the 2016 Financial Marketing Trend report from the Digital Banking Report and The Financial Brand. The report shares the findings of an extensive FI marketing survey and was proudly sponsored, this year, by Deluxe. The findings of this study and more…

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