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Posts tagged with "Data"

06/26/2017

Three Must-Haves for a Successful Onboarding Program

Onboarding – the process your bank or credit union uses to define your ongoing relationship with new customers or members – is a critical part of your marketing strategy. A comprehensive onboarding process gives financial institutions a great deal of control over that relationship starting with the initial enrollment of a product or service. A…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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05/02/2017

SOC it To Me in 2017 – Preparing for the SSAE 18

Last year, I published a blog called SOC it 2 Me in 2016 regarding understanding the types of external assurance audits, including a comparison of SOC 1 and SOC 2 engagements. Post the transition from the “SAS 70” era and a few cycles of SOC 1, SOC 2, and SOC 3 engagements; the Auditing Standards…

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03/09/2017

Why the CFPB Thinks Your Data Stinks, and What You Must Do About It

How good is the data your financial institution shares with consumer reporting agencies — the same data other FIs may rely on when deciding whether to approve or decline consumers’ applications for second-chance checking accounts? Not good enough, according to the Consumer Financial Protection Bureau. Earlier in 2016, the CFPB sent out a compliance bulletin…

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03/08/2017

Tech Can Help Deliver the Humanized CX Consumers Want

No one wants to feel like just a number, not even when they’re dealing with an industry that lives and dies by numbers. Yet too often, bank customers feel like their satisfaction and financial well-being just aren’t that important to their primary financial institution. A Gallup survey found that more than a quarter of bank customers who had…

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01/30/2017

Privacy: Politics or Perception?

Each year on January 28th, organizations around the world celebrate Data Privacy Day to come together to showcase a commitment to the privacy of personal information. Email privacy, whistleblowing, and surveillance were all headline topics the past year. Given today’s technology and shifts in regulation expectations, programs need to adapt to address compliance from multiple…

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01/23/2017

Data Can Be Key in Improving Your Customer Experience

Imagine a chef who has leading-edge cookware at his disposal, top-of-the-line appliances and virtually limitless access to the most delicious, exotic, and exciting ingredients imaginable. You would think he has everything he needs to serve guests at his restaurant the most amazing meal they’ll ever eat. Except he’s missing one key element — an element…

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