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Posts tagged with "data-driven marketing"

12/20/2018

DX19: Equipping FS marketers to lead the industry

At Deluxe Exchange 2019, held Feb. 4-6 in Miami, you’ll glean wisdom and insights from global visionaries, access targeted sessions that address your most pressing pain points, form significant connections with financial industry peers, and experience new product demos that will impact the way you approach business. At DX19, you’ll spend nearly two full days…

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08/06/2018

Too Many Still Not Using Data to Optimize Marketing Campaigns

Optimizing the customer experience was overwhelmingly deemed the biggest opportunity for 2018 for bankers (36 percent) surveyed a recent 2018 Guide to Financial Marketing report sponsored by Deluxe. Data-driven marketing that focuses on the individual was a distant second at 21 percent which left me wondering if the people who chose other options either have…

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05/01/2018

The Data-Centric Organization: Overcoming the Challenges We All Face

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. We’ve been helping financial institutions achieve superior ROI through omni-channel marketing solutions for years, and we’ve seen first-hand the impact data has had on marketing and…

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04/13/2017

What Retail Marketers Know and Banks Should Learn

What can banks learn from the retail sector? And how can they apply those lessons to create a value-building customer experience? During a recent Banking Exchange Roundtable, a group of industry experts, including Deluxe’s own Kesna Lawrence, pondered that question. “There’s a lot that banks can learn from retailers,” says Lawrence, chief data scientist at…

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03/08/2017

Tech Can Help Deliver the Humanized CX Consumers Want

No one wants to feel like just a number, not even when they’re dealing with an industry that lives and dies by numbers. Yet too often, bank customers feel like their satisfaction and financial well-being just aren’t that important to their primary financial institution. A Gallup survey found that more than a quarter of bank customers who had…

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12/05/2016

Learning to Read and Respond to Critical Consumer Signals

Marketing is by its very nature a predictive endeavor. If you can anticipate a customer’s needs, you have more opportunity to make a sale by fulfilling that need. Data and technology can help marketers predict what customers will need and want next, but only if you know how to interpret the silent signals the data…

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01/27/2016

Paths to Topline Growth in the Face of ATM and Overdraft Fee Changes

Banks’ non-interest income lines are under severe pressure in the post-Durbin world, thanks largely to reductions in debit card interchange and changes to overdraft fee structures. Yet apparently the onslaught isn’t over – a recent report by CNN Money suggests that Bank of America, Wells Fargo and JPMorgan Chase earned a combined $6 billion in…

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