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Posts tagged with "data analytics"

09/14/2017

Niche Mining Advice for Small Banks and Credit Unions

“When I ask community banks what they excel at, I hear the same answer time and again: ‘Well, we’re a community bank,’” Paul Schaus, president, CEO and founder of bank consulting firm CCG Catalyst, wrote in an article for Bank Innovation. “That is not a niche; the vast majority of consumers don’t even know what a…

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09/12/2017

The Key to Mastering the Evolving Mortgage Marketplace

The Key to Mastering the Evolving Mortgage Marketplace Mortgage application volume dropped 7.4 percent in July on the heels of the Fed raising its federal funds rate, CNBC reports. With Federal Reserve Chair Janet Yellen announcing the central banks will likely soon begin reducing its $4.5 trillion balance sheet, long-term interest rates could continue to rise…

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08/17/2017

Top Financial Marketing Trends: Is Your Institution Ready for the Future?

Financial institutions know there should be a connection between data and marketing goals, but there is plenty of room for improvement in how well they use data to help them achieve their objectives. That’s one of the many conclusions you can draw from the Digital Marketing Report’s 2017 Financial Marketing Trends. The report shows that…

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06/05/2017

The 5 Types of Data Analysis Every Financial Institution Marketer Should Know

The old saying “a picture is worth a thousand words” is no less true today than it was decades ago, even though that simple picture has been replaced by myriad types of imagery. Humans are visual creatures, and many of us just absorb and understand information better when we receive data visually/graphically. That’s the fundamental…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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12/03/2015

Data is the Force Behind Successful Marketing Campaigns

You might feel like the industry has beaten the topic of data into the ground. If you’ve read The Financial Brand, American Banker, Credit Union Times, or other popular publications you’ve probably read every data story imaginable. I feel your pain … as a fellow marketer I have those same messages hitting my inbox as…

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