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Posts tagged with "CX"

03/08/2017

Tech Can Help Deliver the Humanized CX Consumers Want

No one wants to feel like just a number, not even when they’re dealing with an industry that lives and dies by numbers. Yet too often, bank customers feel like their satisfaction and financial well-being just aren’t that important to their primary financial institution. A Gallup survey found that more than a quarter of bank customers who had…

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01/23/2017

Data Can Be Key in Improving Your Customer Experience

Imagine a chef who has leading-edge cookware at his disposal, top-of-the-line appliances and virtually limitless access to the most delicious, exotic, and exciting ingredients imaginable. You would think he has everything he needs to serve guests at his restaurant the most amazing meal they’ll ever eat. Except he’s missing one key element — an element…

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01/18/2017

3 tips for Competing With Mega-Banks for Millennial Business

Millennials are the most educated generation ever, the largest segment of the American workforce, and many are starting to attain important financial milestones in their personal and professional lives. There’s no question, Generation Y represents the single most important demographic for the future of the banking industry. But how bright will that future be? Will…

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01/10/2017

4 Ways to Hone Your Marketing Chops at DX17

Marketing is mission-critical in the banking industry. It’s the part of the operation that draws new customers’ attention, helps new and current customers understand the value of your products and services, and keeps account-holders engaged with your financial institution. Marketers are always looking for new, better, more efficient and effective ways to do their jobs,…

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12/12/2016

Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

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09/01/2016

Success Stories Come From Creating Personalized Digital Experiences

Delivering a personalized banking experience used to be a straightforward task. Greet customers by name when they walk into the branch, send them a reminder postcard when you think they’re likely to need to order more checks, alert them with a personal phone call when their mortgage payment is a day or two late. In…

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08/24/2016

Your Fast Follower Strategy is Riskier Than You Realize

In my last post Leaders, Learners and Laggards I talked about banking leaders who describe their approach to innovation as being a “fast follower, and how my typical retort is that they are half-right— most of them are definitely followers, but there usually isn’t anything fast about their approach. This has spurred some great discussions…

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