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Posts tagged with "customer experience"

08/09/2018

Sure, Bank Branches Are Declining – But Let’s Keep Things in Perspective

Here we go again. We can probably count on a replay of these headlines with every quarterly bank earnings release cycle. Here’s a recent one, courtesy of CNN: “Why Bank of America Branches Are Disappearing.” The article begins with the concise statement, “The future of banking is here- and it’s mobile.” I agree wholeheartedly with this…

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08/06/2018

Too Many Still Not Using Data to Optimize Marketing Campaigns

Optimizing the customer experience was overwhelmingly deemed the biggest opportunity for 2018 for bankers (36 percent) surveyed a recent 2018 Guide to Financial Marketing report sponsored by Deluxe. Data-driven marketing that focuses on the individual was a distant second at 21 percent which left me wondering if the people who chose other options either have…

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06/27/2018

What’s Impacting CX in 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it. For Amazon, Netflix, Google, Facebook and others, CX is alpha and omega, front and center,…

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06/12/2018

Can Treasury Management Survive Digital Darwinism?

Google recently blew Silicon Valley’s collective mind when it debuted its new digital assistant. It’s voice is so human, filled with “ums” and hip expressions and human flaws, that it’s literally impossible to tell you’re talking to a machine. And just like that, Siri, the personal robot assistant who wowed us when it came on…

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05/23/2018

Facebook Cut Ties With Two Major Third-Party Data Suppliers. Now What?

As Mark Zuckerberg prepared to testify in front of Congress, the public at large held its collective breath. No matter what side of data you’re on — whether you’re a Facebook user who is miffed about having your personal (and, you thought, private) information sold for a substantial profit, a marketer that relies on third-party data for…

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02/15/2018

Customers Are Switching – Is Your FI Safe?

How to switch-proof your financial institution by putting the customer experience first in your RDC offerings Lines. A generation ago, standing in line was routine for almost any sales or service-related activity: Checking out at the grocery store. Buying a ticket at the movie theater. Getting a cab from the airport taxi rank. Checking into…

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01/24/2018

2018 Technology Forecast for a Better Onboarding Experience [ON DEMAND WEBINAR]

The customer experience has solidified itself at the top of the podium as a competitive differentiator and deal breaker. If onboarding is one of the first impressions treasury management clients get of their bank, it makes sense that many banks are eyeing up the lofty idea of re-engineering their current processes. Over the past few…

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