Blog

Business
Insights that
drive results

Posts tagged with "customer engagement"

08/20/2015

New Research Shows Communication Vital to Switchers

Bank switchers represent both a risk and an opportunity for financial institutions. The risk is not only that your current account holders may decamp to another bank. You must also consider the risk that a switcher your FI snagged away from another will stagnate, never fully engage and end up costing your FI more money…

Read More >

05/01/2015

Strategies to Convert Secondary Banking Relationships

More than a quarter of consumers (27%) have more than one banking relationship, a study by Bank Clarity reveals. Perhaps they have their checking account with Bank A, where most of their earnings go, and a small savings account that they rarely touch with Bank B. If you’re Bank B, do you write off that…

Read More >

04/21/2015

Forrester: Elevate Engagement to Unlock the Potential of Your Loyalty Program

April 21 | 1 pm ET | 12 pm CT  Webinar Details Today, customers have more information, more options, and more control over the buying process than ever before. As a result, you must dedicate even more effort and resources to acquiring, engaging, and retaining your customers. Loyalty programs offer a particularly compelling way to build and reinforce…

Read More >

03/31/2015

Social Media Should Require a Compliance Warning

The usage of social media has shifted with customer adoption. The growth of applications and consumers joining the social media bandwagon has influenced how consumers leverage technology; interact with friends, family and coworkers, and purchase with brands they trust. Pew Research Center estimated in 2014 that 73 percent of Americans over age 18 use social…

Read More >

03/27/2015

Rewards Program KPIs: Engagement

We’ve already discussed two of three Key Performance Indicators (KPI) of a Rewards Program – registrations and redemptions. Now we’ll wrap up with the final KPI – engagement. Let’s take a look at how to measure the level of engagement your rewards program engenders, why it’s important, and how to improve it. For the purposes of…

Read More >

03/24/2015

Javelin: Convert “Silent Attrition” into Banking Engagement and Profits

In this webinar, we will delve deeper into six critical steps for a successful onboarding experience. Join us as we explore a two-pronged approach for both reducing silent attrition among new account holders, as well as turning current ones into fully engaged ones.

Read More >

03/13/2015

Improve Account Profitability With Account Activation

It’s a common enough experience: The first date goes great. You talk for hours and really seem to click. At the end of the date, you go home convinced you’ve found the one. Then he or she doesn’t call the next day or the day after that. By the end of the week, you’re so…

Read More >