Blog

Business
Insights that
drive results

Posts tagged with "customer engagement"

05/31/2018

7 Human Behavior Hacks That Increase Engagement and Response Rates

Nancy Harhut, chief creative officer for HBT Marketing, gave a fascinating talk at Deluxe Exchange 2018 (DX18). It was all about using social science about human behavior to influence buying decisions. If you didn’t make it to the conference, or if you did and want a refresher, here’s are some of the things that I…

Read More >

03/07/2018

Learnings from the Main Stage at DX18

Deluxe Exchange 2018 (DX18) in Boca Raton last month was packed with exclusive, thought-provoking content, innovative solutions to industry issues, and dialogue that helped attendees navigate their day-to-day priorities and long-term business transformations. DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. It was all…

Read More >

02/15/2018

Customers Are Switching – Is Your FI Safe?

How to switch-proof your financial institution by putting the customer experience first in your RDC offerings Lines. A generation ago, standing in line was routine for almost any sales or service-related activity: Checking out at the grocery store. Buying a ticket at the movie theater. Getting a cab from the airport taxi rank. Checking into…

Read More >

01/10/2018

Creative Approaches to Amplify RDC Revenue in 2018

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 days Time is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals. And trite as it may sound, it’s still solid advice for 2018, especially as you consider this year’s sales…

Read More >

12/07/2017

Forbes, Faster Payments, and FinTech: Cutting-Edge Banking Topics at Deluxe Exchange 2018

Hundreds of movers and shakers in the banking industry will mix, mingle, and get up to speed on the latest industry topics when Deluxe Exchange (aka DX18) takes place in Boca Raton, Florida, Feb. 5-7. The annual banking conference sponsored by Deluxe Financial Services attracts leading treasury management, retail banking, and marketing executives from across…

Read More >

04/25/2017

The Rules of Engagement: SMB Edition

How should you engage SMB customers to sell business mobile? New industry research concludes it may be best to put down the phone. Celent approached 397 small and medium-sized businesses (SMBs) to ask them how they prefer to engage with their banks. Their answers were loud and clear. Read on to find out the best communication tactic to get their attention….

Read More >

04/26/2016

Beyond the Trends: What’s Really on the Horizon for Banks in 2016 and Beyond

As the first quarter of 2016 draws to a close, it’s a good time to look at what’s on the horizon for the rest of the year. The financial services pros at Mintel Compremedia, the world’s leading market intelligence agency, recently published their Financial Services Marketing Trends for 2016. I really enjoyed learning more about what the experts at…

Read More >