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Posts tagged with "cross-channel"

09/26/2017

Using Machine Learning to Maximize Customer Acquisition and Retention

Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, “Your son is very intelligent.” Mom No. 2 sighs, shakes her head and responds, “Yeah, but he’s not interested in learning.” This vignette perfectly encapsulates the relationship between artificial intelligence (AI) and machine learning….

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06/13/2016

Your Roadmap for Navigating the Marketing Maze: An Omni-channel Approach

Managing a financial institution’s marketing campaigns is a lot like standing in the middle of a maze. You can go in multiple directions, and more than one might well lead to the exit. Others will lead to dead ends, traps or even a dragon that enjoys his marketers with a side of fava beans and…

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