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Posts tagged with "attribution"

02/27/2018

Measurement of ROI Still Biggest Challenge in Bank Marketing

The toughest challenge for bank marketers this year continues to be the measurement and attribution of their marketing efforts — proving return on investment, in other words — according to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, which you can now download for free from our website (a $495 value). The DBR…

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09/26/2017

Using Machine Learning to Maximize Customer Acquisition and Retention

Two mothers sit on a park bench, watching their offspring on the playground. Mom No. 1 observes to Mom No. 2, “Your son is very intelligent.” Mom No. 2 sighs, shakes her head and responds, “Yeah, but he’s not interested in learning.” This vignette perfectly encapsulates the relationship between artificial intelligence (AI) and machine learning….

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