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Posts tagged with "analytics"

05/01/2018

The Data-Centric Organization: Overcoming the Challenges We All Face

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. We’ve been helping financial institutions achieve superior ROI through omni-channel marketing solutions for years, and we’ve seen first-hand the impact data has had on marketing and…

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03/13/2018

Lending Signals: Powerful Tools to Find and Target Consumers for Loans

Last week, I fired up an app on my phone and while using it, a message popped up. Nordstrom was having a sale on Ted Baker suits, I was intrigued … and they knew I would be because they know what I like. This is the new norm for businesses today, data is changing the…

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02/19/2018

The 5 Most Useful Types of Analyses for Account Acquisition

Marketing today is all about targeting prospective customers in direct mail, email, and even through digital channels like social media and online advertising. Sure, there are still financial institutions using the old spray and pray techniques of the 80s and 90s, but relevance is key to effective marketing today. Just like ineffective onboarding leaves a…

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01/19/2018

Understanding the State of Audience Data for Marketers in 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? You’re not alone. Audience data is fundamentally changing the marketing landscape, but it’s still all brand new. Data analytic experts are in high demand because…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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08/03/2015

WEBINAR: Best Practices in Lending Campaigns

How effective are your efforts to market your lending products? Are you putting to good use all the channels available to you, or are you using only some? Are you reaching only certain target audiences and missing the mark with others? Can you even tell how well you’re doing? A preliminary look at The Financial…

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06/26/2015

Leverage Data to Maximize Your Customer Value

How does your financial institution calculate its CAC:LTV ratio? And what do you do with that number when you arrive at it? The cost of acquiring a customer (CAC) is often hard to pin down. The factors that influence that cost – from regulatory changes to shifting customer preferences for technology – are often in…

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