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Insights that<br />
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Business
Insights that
drive results

08/30/2017

Will faster payments hit a wall?

The Federal Reserve Faster Payments Task Force has published their final report, which was the collaborative effort of over 300 industry participants. The key take-away from the 64-page report was a call to action for US financial institutions to be capable of receiving a faster payment by the year 2020. Given the short period of…

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08/25/2017

Are You Reaching Your Best Prospects? And Why Aren’t You Measuring What Really Matters?

CMOs and other marketing executives face key challenges delivering on direct marketing objectives through digital advertising (e.g. online and mobile). This is expressly true for those with high-value offerings like mortgages and other financial products. How do you reach the ideal consumer audiences effectively in a privacy-sensitive manner? How do you measure true ROI by…

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08/22/2017

Today’s Competition Is Different but Still Tough — Do You Know How to Stand Out? 

Competition has always been as much a part of the banking industry as dollars and cents. Today, we hear a lot about how years of mergers, acquisitions, consolidations, and collapses in the banking industry have culled the playing field … all the way down to a “mere” 1,799 insured, U.S-chartered commercial financial institutions with assets…

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08/21/2017

How one bank migrated 30,000 RDC accounts to a new platform in 14 months

“There were moments of calm, and moments of sheer terror,” said the bank’s director of cash management products and services. Migrating your clients from a legacy RDC platforms to a new system is a big deal when all of them use RDC. But the bank needed an RDC partner with a customer support philosophy that…

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08/18/2017

The Beauty — and Profitability — of Offering a Second Chance to Unbanked and Underbanked Consumers

Would we have the iPhone today if Steve Jobs hadn’t gotten a second chance at running Apple? If Milton Hershey hadn’t gotten a third chance after founding two failed companies, would we have the Hershey’s Kiss? Everyone, at least once in their lives, wishes for a second chance. When people get a second chance, they…

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08/17/2017

Top Financial Marketing Trends: Is Your Institution Ready for the Future?

Financial institutions know there should be a connection between data and marketing goals, but there is plenty of room for improvement in how well they use data to help them achieve their objectives. That’s one of the many conclusions you can draw from the Digital Marketing Report’s 2017 Financial Marketing Trends. The report shows that…

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08/15/2017

Nurturing Near-prime Customers to Evolve into Prime Ones

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While it’s challenging, those that build the right customer experience have found loyalty in a very price conscious market. Companies like Amazon, Overstock.com, Target, and even Best Buy now have…

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