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Business
Insights that
drive results

06/06/2017

Valuable Lessons from the Best Bank Brands on Social Media

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2017 are in, and if you made the list — congratulations! Ranking is an indication that your financial institution is making smart use of social media channels to communicate your brand’s…

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06/05/2017

The 5 Types of Data Analysis Every Financial Institution Marketer Should Know

The old saying “a picture is worth a thousand words” is no less true today than it was decades ago, even though that simple picture has been replaced by myriad types of imagery. Humans are visual creatures, and many of us just absorb and understand information better when we receive data visually/graphically. That’s the fundamental…

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05/18/2017

SOC It To Me in 2017 – Preparing for the SSAE 18, Part II

My last blog, SOC it To Me in 2017 – Preparing for the SSAE 18 highlighted the changes and differences to the planning, scoping, and execution of an SSAE 18 engagement from the service organization’s point of view. For part II, I plan on sharing tips on the downstream implications to third party risk and the…

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05/12/2017

Rebuilding Bank Customer Trust After Fraud

Fraud continues to grow, and consumers know it. In fact, they’re downright afraid of the prospect of fraud and identity theft. When it occurs, bank customers want to know who’s responsible. If they can’t assign blame elsewhere, they’re likely to hold their financial institution responsible and switch banks, a new study from Carnegie Mellon University…

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05/11/2017

Breaking Through Noise: How Financial Marketers Can Be Heard

Branding is everywhere. From billboards on the highway to jumbotrons in sporting arenas, from park benches and public bathrooms and from clothing lines to tattoos, consumers are exposed to thousands of brands with thousands of marketing messages every day. With all that marketing noise, is there really a way for individual brands to be heard?…

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05/10/2017

4 Things You Should Definitely NOT Do At This Year’s Shareholder Meeting

Mega-banks go to great lengths to prepare for annual shareholder meetings because — let’s face it — if someone is angry over a scandal, policy change, acquisition or new CFO, a forum of a few hundred investors and the media is a great place to air their grievances. These banks hire a battalion of professionals…

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05/05/2017

How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to…

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