Blog

Business
Insights that
drive results

06/09/2009

If Only We’d Written A Better Headline

Several years ago while scanning my daily newspaper, I was stopped dead in my tracks.  “Our checking accounts are no joke” screamed the headline atop the credit union ad staring at me.  I was stunned.  Beneath the headline, my eyes landed on a large illustration of a joker . . . the kind you see…

Read More >

06/08/2009

What’s Your Line?

On my morning drive to work, I pass a State Farm agent’s office. There’s a new banner hanging from the eaves above the door that says, “We Sell Life & Health Insurance.” State Farm Insurance became known for its home and auto insurance policies and its advertising focused on the two product lines. Then a…

Read More >

06/08/2009

The Return of Banker’s Hours?

Am I the only person who sees the irony in the fact that the in-store bank branches are still perceived by many as keeping banker’s hours?   An excellent example of this perception is my shopping schedule at the local Walmart store.  I’m usually there either early Sunday morning – around 10:00 am – or…

Read More >

06/05/2009

Interest rates aren’t important

I thought that might get your attention. Interest rates are only important to the customer because of what they do. Earn them money. When you tell a customer how much they’ll earn, then a rate has meaning.  So instead of saying you’ll earn 4.5% on your high-yield checking account, it’s better to say you’ll earn…

Read More >

06/05/2009

Money To Buy Christmas Presents

I walked into my credit union the other day – sans ball cap and sunglasses – and was excited to discover a new brochure in the brochure rack.  I’m not sure how long it had been there, but it was new to me.  Seeing the name of the account at the top and the photograph…

Read More >

06/05/2009

Today’s Hot Banking Topic

A few years ago, online banking was the hot new product in the financial services industry. ACTON encouraged our clients to mention the benefit in their checking account promotions. It was especially important to promote online banking if it was free because some banks charged for the new service. The emerging technology for consumer banking…

Read More >

06/04/2009

Too Many Checking Account Choices?

The other day I was headed to my favorite gas station where gas is about 15 cents cheaper per gallon.  It’s a familiar brand name but the gas is cheaper as the company does not spend money on TV commercials.  The station is located at a busy intersection that includes three fast food joints — a McDonald’s,…

Read More >