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06/23/2009

Direct Response Versus Branding Ads

I was shocked by what I didn’t see!   Last Sunday as I was paging through my local newspaper in Sacramento, I came across two bank ads and one credit union ad.  The first ad was a half-pager placed by one of the largest – and oldest – banks in the country.  The second, page-dominant…

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06/22/2009

Banking and the car wash

Before I can fill up, the pump always asks: car wash today? I usually say no. But about every two months I say yes. And when I do I’m given three choices: 1. Supreme, with everything including Sunshine wax (don’t know what that is) and under-carriage cleaning. 2. Deluxe, basically a wash with some sort…

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06/22/2009

New Movers or Old Movers?

Most of us would describe the average New Mover as being a recent graduate, a young worker, or a young family. Those are images I had in mind when I’ve written New Mover promotional materials. Recently, I read a newspaper article that said the older generations of Americans are moving in increasing numbers. The Boomers,…

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06/19/2009

A No Hassle Credit Card App Becomes A Hassle!

For a while there I thought my wife and I would never again see another credit card offer arrive in our daily mail. The slumping economy with accompanying credit crisis all but stopped the credit card mailers dead in their tracks. What once was a steady stream quickly slowed to a trickle and finally stopped…

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06/19/2009

NSF Numbers

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06/18/2009

I Guarantee It

It would be a bold move to guarantee that you’ll enjoy reading this, but I can guarantee one thing. I’m going to discuss guarantees. You’ve seen guarantees used with promotions. I found one of the briefest I’ve ever seen used with a magazine subscription offer for Archaeology: Unconditional Guarantee Even after I’ve paid, I can…

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06/17/2009

Finally, A Better Headline Arrived In The Mail

The brief five-word headline almost got me! It is one of the best headlines I’ve seen in some time. For several years now I’ve been locked in a marketing battle with my friends from Comcast. They’ve provided my high-speed Internet service from day one . . . and I am a very satisfied customer. And…

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